Advertising and marketing: final index

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Introduction to Music Video

  1) What are the key conventions of music video? Fast pace, sometimes contains a sort of narrative, visual effects, intertextuality, camera work and editing  2) What is intertextuality? Intertextuality is when one media text or product references another media text or product  3) When did music videos first become a major part of the music industry? 1980-1990 4) What launched in 1981, and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 as a platform for music videos and the first music channel on television. In the 1980s and 1990s, big budgets were spent on producing innovative and creative music. The music videos were like mini-films  5) How are music videos distributed and watched in the digital age? Some increasingly promoted through convergence on social media to maximise profits for the record companies. Also, many people now  watch the music videos on Youtube and this is accessible from ...
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Industries: Ownership and Control

1) What is a  conglomerate  in the media industry? Conglomerates are the big media companies  2) What is a  subsidiary ? Subsidiary are the smaller media companies that are brought 3) What are the benefits for media companies of  vertical integration ? The benefits of vertical integration are that the company has full ownership over all the processes for producing the media content. This makes it so that the company makes more profit. 4) What are the benefits for media companies of  horizontal integration ? The benefits of horizontal integration are that the company makes more money as they have brought the other company so they have two streams of income. It also eliminates the competition between the companies as they both now make income for the same company. In addition, if one company fails they have the other one to still make money. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their pr...
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Doctor Who camerawork

 Camera shots: The Establishing shot/Wide shot at 0.52 successfully shows us the full room the old lady was in and shows us that we are in the 1960s. This shot was used to give us a perspective of what era we were in, as the furnishing and the candles are not something you would typically see in the 1980s to the 2000s. Also, this shows us the settings the others are in through the computer, with the blue and black colours showing us that it could be some sort of sci-fi show. The close-up shots from 1.10 to 1.20  establish that all the characters seem focused and determined. This emphasises the importance of what is going on, as we see close-ups of all of the characters' facial expressions. This communicates the intensity of the rest of the clip and implies to us that the whole show is going to be intense.   The over-the-shoulder shot at 3.19 portrays that this idea or plan they had is taking place. This shot is impactful on the audience because it shows us that this myste...
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