Advertising and marketing: final index

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Industries: Ownership and Control

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Introduction to Music Video

  1) What are the key conventions of music video? Fast pace, sometimes contains a sort of narrative, visual effects, intertextuality, camera work and editing  2) What is intertextuality? Intertextuality is when one media text or product references another media text or product  3) When did music videos first become a major part of the music industry? 1980-1990 4) What launched in 1981, and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 as a platform for music videos and the first music channel on television. In the 1980s and 1990s, big budgets were spent on producing innovative and creative music. The music videos were like mini-films  5) How are music videos distributed and watched in the digital age? Some increasingly promoted through convergence on social media to maximise profits for the record companies. Also, many people now  watch the music videos on Youtube and this is accessible from ...
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BLACKPINK - How You Like That

  Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? BLACKPINK Fans are known as 'Blinks'  -  largely teenage girls and young women - The audience are  in the Philippines and Indonesia as well as western countries such as the UK and USA. - interested in different cultures  2) What audience pleasures are offered by the music video for How You Like That? - diversion: fast-paced editing can be fun, and the scenes  are unique and interesting - personal identity: blinks can identify with the culture and language as it's both Korean and English - personal relationships: can build relationships with the band members and can connect to the members through the different languages   - surveillance: audience can learn the Korean language, also some scenes they are wearing cultural clothing so  a udi ence members can learn about their culture  3) Pick out three particular sh...
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