Advertising and marketing: final index

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Industries: Ownership and Control

1) What is a  conglomerate  in the media industry? Conglomerates are the big media companies  2) What is a  subsidiary ? Subsidiary are the smaller media companies that are brought 3) What are the benefits for media companies of  vertical integration ? The benefits of vertical integration are that the company has full ownership over all the processes for producing the media content. This makes it so that the company makes more profit. 4) What are the benefits for media companies of  horizontal integration ? The benefits of horizontal integration are that the company makes more money as they have brought the other company so they have two streams of income. It also eliminates the competition between the companies as they both now make income for the same company. In addition, if one company fails they have the other one to still make money. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their pr...
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Doctor Who camerawork

 Camera shots: The Establishing shot/Wide shot at 0.52 successfully shows us the full room the old lady was in and shows us that we are in the 1960s. This shot was used to give us a perspective of what era we were in, as the furnishing and the candles are not something you would typically see in the 1980s to the 2000s. Also, this shows us the settings the others are in through the computer, with the blue and black colours showing us that it could be some sort of sci-fi show. The close-up shots from 1.10 to 1.20  establish that all the characters seem focused and determined. This emphasises the importance of what is going on, as we see close-ups of all of the characters' facial expressions. This communicates the intensity of the rest of the clip and implies to us that the whole show is going to be intense.   The over-the-shoulder shot at 3.19 portrays that this idea or plan they had is taking place. This shot is impactful on the audience because it shows us that this myste...
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I, Daniel Blake

  1) What is independent cinema and how is it different to Hollywood blockbusters? An independent cinema is a film made by a small team and has a low budget. This is different to a Hollywood Blockbuster because the blockbuster has a big budget and uses noticeable starts, also they have a huge production team. 2) What is I, Daniel Blake about? I, Daniel Blake is about a man who can't work due to an illness. He changes a single mothers live as well as her two children. 3) Who directed I, Daniel Blake and why is this important? Ken Loach directed I, Daniel Blake and it is important because since it is a small independent film they cannot use star power so rather they use director power. This is when the fans of a specific director will watch the movie they made. 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. I, Daniel Blake was promoted to the ...
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