Gender representation in advertising
1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.
2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.
3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.
Women have been portrayed as reliant on men, as the one who provides food and they have been sexualised or objectified. In the journey advert you can see that the woman is in the passenger seat this implies that she is a bad driver and is less intelligent as she may not know how to drive a car. Also, the man is paying for the ticket which shows that she is reliant on the man as the breadmaker.
They are meant to do housework, such as cleaning, and to be tidy and beautiful. They also have to take care of the children and teach the daughter how to do the housework.
5) How do your chosen adverts suggest representation of gender have changed over the last 60 years?
The adverts I chose sugest that the representation of women have changed because the 1950s first advert suggest that women are seen as less intelligent and that they rely on men do do the harder tasks. How ever women are still seen to do more housework and stay beautiful as in the 1950s advert she is serving drinks to her childern and she is still tidy and kept together and wearing makeup in all of them. In the post 2000s the first two show that they are still expected to wear make up to appear pretty and in the last one she is doing housework.
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