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The Times Case Study - Audience and Industries

Audience 1) What are the main audience demographics for The Times newspaper? Add as much detail as you can. They are typically middle aged around 40+ and they also have a higher level of education and therefore they have a higher income. They are also in the classes AB maybe some of them are in C1 but they are almost trying to look higher class. They are also predominantly white British with a following of Christianity and supporting conservatives.   2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment? There is only one big image and it is littered with text, this shows that they are a broadsheet and cover hard news. This shows that the audience would prefer to read hard news. Also the fact that it uses more advanced language and terminology in the text shows that the audience have a higher level of education and so they are typically drawn towards hard and se...
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The Times - Language and Representations

  Language 1) What is the main story on the front cover of the Times CSP edition and why does it appeal to Times readers? The main story is about the Post office scandal and mentions how the chief might give up her CBE. This appeals to the times readers as they don't talk about the victim but talk about the political aspects of the scandal, this allows the broadsheet to cover hard news. This appeals to the readers of The Times. 2) How is the presentation of this story different to how the Daily Mirror presents it?  The mirror paints her as the villain and the Times paint her as someone who has been told to apologise. In the Times, she isn't viewed as bad or good she is somewhat a neutral 'character'. 3)  How is the Times front page designed to reflect  broadsheet  newspaper conventions? -  One image - Heavy text - mathshead - byline  - price  4) How can you tell the inside pages of the Times are a broadsheet newspaper?  Only a total of 3 imag...
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The Times - Introduction:

  Read  the About Us page of the Times website  and answer the following questions: 1) What year was  The Times  founded and when did it start using the  Times  name? 1785, and started to use the name The Times three years later 2) What content did John Walter suggest the paper would offer in the first edition? It should contain information and news for everyone, every class 3) What does the page say about the political views in  The Times ?  They support both the Labour party and Conservatives  4) Who owns  The Times  today and how is editorial integrity protected? Rupert Murdoch is the owner of the times and editorial integrity is protected by Removal of Legal Restrictions and editor contracts   5) What did  The Times  introduce in 2010 and why? They added a digital paywall for all users so they can earn profits and money  6) What was  The Times  named in 2018 by the Reuters Institute f...
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Blog Tasks: Daily Mirror - Audience and Industries

  Audience 1) What is the Daily Mirror's audience? List the key statistics here. Their audience are typically aged 65 plus and are C1 C2 DE social class. They are likely to be the struggler as they seek escape through diversion.  2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? Because it offers diversion as the images often portray the news in an informal way and they offer surveillance due to the news. This appeals to the audience as it is cheaper and up to date and allow it to be classified as a tabloid.  3) Why might a reader  enjoy  the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. Images offer diversion  Text and image offer surveillance images of victim offer personal identity and relationship   4) Why are print newspapers generally read by older audiences? As they want to stick to their older traditions and they may have built a routine to purchase the da...
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Newspaper blog index

 Daily mirror language and representation  Blog Tasks: Daily Mirror - Audience and Industries The Times - Introduction: The Times - Language and Representations The Times Case Study - Audience and Industries
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Language and Representation : Daily Mirror case study

  Language 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead: The title, name of the paper  Pug: line that catches the readers eye Splash Head: the lead story  Slogan: the ethos of the paper  Dateline: date of publish  Byline: give the name of the writer  Standfirst: introductory paragraph usually in bold  2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about. Eddie Eagle                                                                                                            It is about a post of...
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December Mock Exam: Learner Response Blog Tasks

  1) Type up any feedback on your paper  (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/Next Steps yourself based on your scores grade 5 2) Use the mark scheme for this Paper 2 mock (posted on GC) to read the answers AQA were looking for. First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2). all sounds made by or heard by the characters any example of dialogue from the extract such as ‘When Lyra says, “So you’re a kitchen boy then?” 3) Next, identify  three  points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers from AQA. • The opening shot in the extract focuses on the omelette in Will’s hand – almost a  close-up – with handheld camera movement following the plate to the table. This  focus on the food Will has cooked seems to esta...
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