AshanGCSEmediablog

1)  Film Industry: Marketing - Marvel Cinematic Universe 2)  Film Industry: Black Widow 3)  Film Industry: I, Daniel Blake

  1) What is independent cinema and how is it different to Hollywood blockbusters? An independent cinema is a film made by a small team and has a low budget. This is different to a Hollywood Blockbuster because the blockbuster has a big budget and uses noticeable starts, also they have a huge production team. 2) What is I, Daniel Blake about? I, Daniel Blake is about a man who can't work due to an illness. He changes a single mothers live as well as her two children. 3) Who directed I, Daniel Blake and why is this important? Ken Loach directed I, Daniel Blake and it is important because since it is a small independent film they cannot use star power so rather they use director power. This is when the fans of a specific director will watch the movie they made. 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. I, Daniel Blake was promoted to the ...

  1) List the companies involved in the creation of Black Widow.   The companies involved with the creation of Black Widow were Marvel and Disney. 2) What is conglomerate ownership and how does it link to Black Widow? A conglomerate is a big media company with  subsidiaries (a smaller company). This links to Black Widow since Disney owns Marvel, an example of conglomerate ownership. 3) Analyse the  film trailer  for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? Aspects of the trailer that tell you it is a big-budget blockbuster are: that it was shot in different places and scenery, and shows the Marvel logo, CGI, SFX, noticeable characters and actors, big action scenes and a large cast. 4) How was Black Widow promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  why  they were effective in promoting the film. Social media profiles on TikTok, Inst...

 Film industry: MCU questions 1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? There were 22 films at the time of this article. 2) How much money have the MCU films made in total according to this article? $18.2bn or £13.7bn 3) Why did Marvel create the Avengers films? They created the Avengers films because in 2007 they were recovering from bankruptcy and had to sell their rights to Spider-Man and X-Men. Since they still owned the other superhero's from the Avengers they ended up using the first MCU films to introduce these characters. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Sony now own Spider-Man but they made a partnership with marvel that allows Tom Holland's Spider-Man to appear in the MCU films. Sony however have the rights for the actual character.  5) Which company owns the rights to the Fantastic Four and the X-Men? The Fantastic Four and the X-Men are both owned by 21...

1) First blog task - 10 questions 2) Denotation and Connotation 3) Introduction to Photoshop: fruit bowls 4) Mise-en-scene: Stranger Things 5) Camerawork: shots and angles 6) Camera movement and editing 7) Blog feedback and learner response

1) What is a  conglomerate  in the media industry? Conglomerates are the big media companies  2) What is a  subsidiary ? Subsidiary are the smaller media companies that are brought 3) What are the benefits for media companies of  vertical integration ? The benefits of vertical integration are that the company has full ownership over all the processes for producing the media content. This makes it so that the company makes more profit. 4) What are the benefits for media companies of  horizontal integration ? The benefits of horizontal integration are that the company makes more money as they have brought the other company so they have two streams of income. It also eliminates the competition between the companies as they both now make income for the same company. In addition, if one company fails they have the other one to still make money. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their pr...

  1) Write a definition of a  passive  audience A passive audience is when the audience takes in and accepts all the information that is given to them. 2)  Write a definition of an  active  audience An active audience interacts with the media and chooses what it wants to believe and accept. 3) Write a definition of the  hypodermic needle  theory: A theory is that audiences are passive and ingest the information as if injected.  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  Media text - The Times newspaper  > Why: It tells audiences important information about politics, the world and more. PERSONAL IDENTITY: Media text- Brooklyn 99   > Why: A lot of people have an office or...