AshanGCSEmediablog

  1) What are the key conventions of music video? Fast pace, sometimes contains a sort of narrative, visual effects, intertextuality, camera work and editing  2) What is intertextuality? Intertextuality is when one media text or product references another media text or product  3) When did music videos first become a major part of the music industry? 1980-1990 4) What launched in 1981, and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 as a platform for music videos and the first music channel on television. In the 1980s and 1990s, big budgets were spent on producing innovative and creative music. The music videos were like mini-films  5) How are music videos distributed and watched in the digital age? Some increasingly promoted through convergence on social media to maximise profits for the record companies. Also, many people now  watch the music videos on Youtube and this is accessible from ...

  1 )  Magazines: Tatler magazine CSP 2)  Magazines: Heat magazine CSP   3)  Advertising assessment learner response  

  1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  www: excellent subject knowledge throughout EBI: What specific intertextuality references convey the key message about the product 22/32 and a grade 6   2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 2/2 Q2: 5/12 Q3: 5/6 Q4: 10/12 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.  A strong focus on the colour scheme Speaking about the post war context reinforcing on some values and beliefs 4) Now look at  question 3  - on the NHS Represent advert. Use the mark scheme to identify  one  way the advert  subverts  stereotypes of race/ethnicity and  one  way it might  reinforce...

  1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. -they bring readers a "truly unique, quality  experience.  -From clever A-list access" that no other magazine can recreate. -They give readers the excusive from celebrities. 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? It offers readers information and conversation starters and they help celebrities confess their funny secrets for the audience. 3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? Heat offer their readers beauty tips and hair styles for the trendy look. The fashion is inspired by street wear and sometimes by celebrities. They also offer life hacks on: food, fitness, wellbeing, travel and homes. All with a heart felt twist. 4) Look at  page 5...

1) Look at the  Tatler Media Pack . Go to page 2: how does the editor introduce the magazine? They introduce Tatler as a rich and famous magazine conserved for the rich and wealthy. They also add a piece of 'comedy' at the end so it appeals to a wider variety of upper middle class people. 2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of t hose living in London and the South East. What do these demographic details suggest about the average Tatler reader? DEMOGRAPHICS: Circulation 80,035 Readership 163,000 Average HHI £261,572 Female 73%  ABC1 83% AB 51%  Average Age 41 London/SE 70% These demographics suggest that the average Tatler reader is a big spender and is very wealthy, they can afford things that not everyone can. They have an extremely disposable income and money. 3) Look at  page 6 . What d...

1) Advertising and Marketing: Key conventions 2) Gender stereotypes in advertising  3) Advertising CSP 1: OMO print advert  4) Advertising CSP 2: Audrey Hepburn Galaxy advert 5) Media assessment 2 learner response 6) Advertising CSP 3: Represent NHS Blood campaign