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OSP: Audience and Industries blog tasks

  Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Marcus Rashford's target audience is catered towards teenage boys and younger people. He wants to spread the message to all people but especially younger people. They would most likely enjoy sport, more specifically, football and they would most probably be in lower, middle classes. Kim Kardashian's potential target audience could be younger teenage girls and young adults. They would most probably enjoy shopping and enjoy watching TV shows. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? He interacts with his followers and audience by retweeting it on twitter/X. He uses his Instagram to post his brand and he has adds of him playing football with children and inspiring them 3) What...
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OSP: Language and Representation Blog Tasks

Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Website conventions:                                                           Social media conventions  -logo/brand identity                                                            -logo/brand identity -navigation menus                                                              -Bio(personal details and information) -central image...
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Introduction to OSP: Influencers blog tasks

  Read  this article in The Week magazine on the rise of social media influencers  and answer the following questions:   1) What years did YouTube, Twitter and Instagram launch? YouTube was launched in 2005 Twitter was launched in 2006 Instagram was launched in 2010 2) What is the definition of an influencer? A person who has acquired and gained a significant online following an presence. They can influence people to do certain things through advertisements   3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian has 221 million followers on Instagram, and graduated from reality TV- a carefully crafted version of a real life  4) How big is the influencer industry according to the article? By the end of 2019 the influencer marketing industry was worth around $8bn a year. It was predicted that it would grow to around $15bn global...
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Preliminary exercise learner response

1) Type up your teacher's feedback  in full . If you've received your feedback via email, you can simply cut and paste it from the email into your blog. WWW:  Your cover image is clear and emits a feeling of confidence and pride that aligns with the message of the article within. The masthead is creative with the different font sizes drawing the eye immediately. You’ve been very consistent with your choice of colour scheme which establishes a clear theme for your magazine. Inside your magazine you have a range of traditional long form writing, quotations and images that all match your message goal. You’ve also started to consider some of the more throwaway conventions of magazines such as prizes and gifts which can all be used to entice a reader. Next Steps:  Whilst effective, there are elements of your front cover which make it feel more like a poster advertising this book than a magazine promoting it. Your cover lines should focus on other stories that could potentially...
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Accountability Check: Coursework Checklist

  Completed = Green In Progress/Partially Done = Orange Not Started Yet = Red Print Table: Item Progress Statement of Intent (Max. 300 Words)                               Front Cover Title for the Magazine w/ Original Masthead Design                               Selling Line                               Cover Price                               Dateline                               Main Original Cover Image                               Min. Four Cover Lines                       ...
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Real Statement of Intent

PARA 1: WHAT IS MADE, TARGET AUDIENCE, THE SOCIAL ISSUE PARA 2: STRUCTURE, THEORY, REPRESENTATION PARA 3: CODES Statement of intent: The magazine will promote a new book titled "THE TRUTH" by a fabricated celebrity, Samuel Polo. It is targeted to people of lower classes. The front cover will have many key conventions of a magazine (Title of publication, central image, coverlines, selling lines, a colour scheme) and these will offer audience pleasures. The coverlines will have other stories that would potentially be in a gossip magazine, this will offer diversion. Also, the inside will continue the same colour scheme and will contain four additional images along side some text. It will also show that the book helps peoples problems of slacking and help people boost their productivity.   The central image will have a slight blur to make it look like a paparazzi picture. This communicates that the magazine is targeted for lower brow and class people. The colour scheme and coverl...
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Coursework preliminary exercise

  1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. I plan on making a front cover and a two-page spread focusing on an influencers new book on positive lifestyle changes for productivity. The front cover will contain a large picture at high quality of the influencer with the title for the magazine clearly displayed along with the celebrity. The large picture in the front cover will be a close up of the celebrity and will show no lower than the shoulders. The two-page spread will include one image at a semi-low angle to create the sense that reading the book will help you in the long run and another image will include the celebrity holding the book and promoting it, this image will contain a pack shot. 2) Write an  outline  for your preliminary exercise on your blog. This needs to include talking points and photo lists. To see how a magazine is presented, and to look at professional examples, check out the followi...
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