Radio launch 1 csp

 Historical, social and cultural contexts


1) What radio stations were offered by the BBC before 1967?

It is key in this unit of work to understand the importance of radio in 1967. Television was not yet universally available, and radio was the key entertainment device. The radio provision in the mid-1960s was:
BBC Radio Home (1939-1967) broadcasting education programmes and news. Mainly speech-based. Replaced by Radio 4.
BBC Radio Light (1945-1967) broadcast mainly light entertainment (comedy/drama) and music. Replaced by Radio 2.
BBC Third (1946-1970) broadcast intellectual arts-based talk and music. Replaced by Radio 3

2) How was BBC Radio reorganised in September 1967? What were the new stations that launched?

  • BBC Radio Home was replaced by Radio 4.
  • BBC Radio Light was replaced by Radio 2.
  • BBC Radio 3 was replaced by Radio 3
These new stations were introduced because the old stations didn't appeal to a younger audience - they weren't seen as cool and were perceived as too formal.

3) What was pirate radio, and why was it popular?

Pirate radios were offshore radio stations and were more popular amongst younger people, and could play music more often than the BBC Time 

4) Why did pirate radio stop broadcasting in 1967?

Pirate radios stopped as there was a law that was passed making pirate radios illegal, the Marine Broadcasting Act 

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

They brought back some of the DJ's that were used for pirate radios to bring back some listeners and they played some songs played on the pirate radios. 

6) What was 'needle time' and why was it a problem for BBC Radio?

It was a restriction that meant they could only stream for 5 hrs a day.

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

BBC 1 Radio was more controversial and formal 

8) Who was the first presenter for BBC Radio 1, and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

Tony Blackbrun, and cased upset as they stepped away from the more traditional formality and moved towards more comedy 

9) Listen to excerpts from Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

It may have appealed to them as it was more funny and silly, like a typical teenager was like and wasn't too serious, that it was boring; the comedy may have made it more fun and entertaining for the younger teen audiences 

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?

As it was informal and waas funny also it played music for more than 5 hrs and was close to the whole day and it targeted younger people where as traditional ones targeted older people  

Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?

younger people like teens 

2) Why did Radio 1 initially struggle to attract young listeners?

as it was seen as unpopular and not cool by them 

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz's Uses and Gratifications theory).

Diversion: comedy, Blackburn 
personal identity: through the common interests 
relationships: Blackburn
survalience:  through the music 


4) How is the BBC funded?

from the license fee  




















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