KISS FM Breakfast show CSP

 Audience


Look at the KISS media pack carefully. This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team). 

Answer the following questions:

1) Read page 2. What is KISS FM's mission?

KISS FM's mission is to 

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

Ages rage from 15-34
60% are female and 40% are male 
65% live outside of London 

They may fit into the mainstream and the struggler groups 

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

They use YouTube and their own Kiss Kube App for people to watch and listen to the radio when they want. They can watch events on demand whenever they want and don't have to be around for the specific time it goes live. As they want to target teenagers but also older people who have responsibilities and things to do, they allow it to be watchable on YouTube and on other apps so they can still watch Kiss when they want.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

KISS Fresh:
You can listen to exclusive first plays of tracks from the biggest artists and industries. They also do shows with the top DJ's. Audiences can access them easily through the KISS App 

KISSTORY:
Contains the best Old Skool and anthems from R&B, dance, garage and Hip Hop. They have compilation album releases and sell out club nights across the world from London to Europe and the UAE. KISSTORY is available on DAB (in London), Freeview, Sky, plus at KISSFMUK.COM, via the KISS Kube app, on social and at events.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

By downloading the KISS Kube app, by online and going to kissfmuk.com and by visiting live events and lastly by listening to them on the radio  

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

The audience to KISS Breakfast show are mostly passive as most of them only listen to it on the radio in the morning while doing other tasks, people normally just listen to it and don't put much thought into it and just take in what Jordan and Perri are saying while they drive to work or get ready for school. However, part of the audience is active, as many people actually engage via the app and listen and think about the joke they say and the comedic relationship they portray 

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

Diversion- Comedic nature 
Personal identity- People could imagine themselves and their friends joking around like Jordan and Perri do
Personal relationships- People have grown to like them both, hence they might have built up a bond with them 
Surveillance- Through what they are talking about  

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

Back then radio was the main way to get a form of entertainment and was used daily to listen to songs, especially through pirate radio but now people can access everything from their phones, and so there is less need for the radio as we can now listen to music on it and watch podcasts and radio clips on  their phone 

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

Kiss is more informal and less serious than Tony Blackburn's 

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

Fans may love the show as it is fun and comedic, and is a nice thing to listen to while doing other tasks, but some may dislike it as people may find it corny, especially among younger people, and annoying and distracting 


Industry

1) When did KISS FM first launch and what type of station was it then? 

7 October 1985 as a pirate radio station

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

There are two, and I recognise HEAT 

3) How does KISS FM make money? 

They make money through advertisements, sponsors and events 

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

The most recent figures show they have 980,000 listeners, and when they just took over, they had 1.9 million. Before they took over, there were 2 million. 

5) How is KISS FM regulated and what can happen if they break the rules?

They are regulated by Ofcom and can be fined  



















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