Tatler: case study blog tasks

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

They introduce Tatler as a rich and famous magazine conserved for the rich and wealthy. They also add a piece of 'comedy' at the end so it appeals to a wider variety of upper middle class people.

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

DEMOGRAPHICS:

Circulation 80,035

Readership 163,000

Average HHI £261,572

Female 73% 

ABC1 83%

AB 51%

 Average Age 41

London/SE 70%

These demographics suggest that the average Tatler reader is a big spender and is very wealthy, they can afford things that not everyone can. They have an extremely disposable income and money.

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

Tatler readers spent £843 million on fashion on the past year. This shows me that they value fashion as they have spent so much of their disposable money on it 96% of Tatler readers own designer fashion,  81% of them have designer shoes and accessories and 62% of them buy products after seeing them advertised in magazines.

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

JANUARY:

Travel Guide

MARCH:

Weddings Guide

APRIL:

Beauty & Cosmetic Surgery Guide

JUNE:

Spa Guide

JULY:

Watches & Jewellery Guide

OCTOBER:

Schools Guide

(inc. Totler)

 

It suggests that Tatler's audience is people who can spend lots of money without worrying. It's for the posh people with disposable income. It is for people in High Brow

Media language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

You can find serif and sans. The title of publication is in serif this gives the name of the magazine a more official look and feel. It makes it seem posh and fancy. However the cover lines are in sans. this is because they want it to stand out and it is what they want the audience to read.

 
2) How do the cover lines appeal to the Tatler target audience?

The target audience is posh women and they are speaking about fashion ,which stereotypically,  women tend to enjoy

3) What are the connotations of the Tatler colour scheme on this particular front cover?
There is a lot of pinkish purple on the dress which links to femininity and normally appeals to women,  also there is a green grassy background which links to nature and calmness.

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

The model's shoulder is showing which over-sexualises her, this makes the target audience more interested in the magazine as they might want to dress like her in order to be beautiful. The central image is surrounded by greenery which relates to the audience because many posh, rich people have fancy and well-kept gardens.

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Emma Weymouth and Boris Johnson are mentioned. this is so they can relate to the posh people as oftenly they enjoy speaking about politics.

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

It suggests that they are materialistic and like to speak about serious matters going on.

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

Black women are represented as wealthy and independent as there is no one else there with her and the eye contact she holds with the camera along with the subtle low angel makes her seem assertive and dominant.

4) Are there any stereotypes being reinforced or subverted? How? Why?

Women are seen as independent however the woman is objectified and sexualised showing that she isn't dominant and is being used possibly by a man  

Social and Cultural Contexts

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

People associated with low brow as they aren't seen as wealthy enough to buy something as little as a magazine

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 

It makes it seem as if the whole of Britain is a large shopping centre for the rich as there is constantly something new for them to do.

3) What audience groups might be offended or insulted by the front cover of Tatler? 

Women and Black people as they are only a 'tool' used by tatler to get their message across to the posh and rich.

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?

WOMEN are often featured and items to do with looks and beauty are also often featured.