Heat case study: blog tasks

 1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'.

-they bring readers a "truly unique, quality experience. 

-From clever A-list access" that no other magazine can recreate.

-They give readers the excusive from celebrities.

2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers?

It offers readers information and conversation starters and they help celebrities confess their funny secrets for the audience.

3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news?

Heat offer their readers beauty tips and hair styles for the trendy look. The fashion is inspired by street wear and sometimes by celebrities. They also offer life hacks on: food, fitness, wellbeing, travel and homes. All with a heart felt twist.

4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here. 

- 10% are male 
- 90% are females
- average age is 37
-52% aged 15 to 34
-segment ABC1
-57% are married


Media language

1) How are the cover lines written to make the audience want to buy the magazine?

One of them says "Is this Harry and Meghan's biggest mistake?" They use a rhetorical question which makes the audience think about the topic and makes them want to find out what they did, which will be stated later on in the magazine. Also "Posh caught out" uses Victoria Beckham's stage name which will be recognisable to the demographic age of 37 as she is a older pop star. They also use an exclamation mark which indicates the drama and gossip which would get the audience interested and keep reading.

2) What are the connotations of the Heat colour scheme on this particular front cover?

They use the colour pink a lot and pink connotes to femininity and ,stereotypically, women tend to like the colour pink. This appeals to the target audience. Also they use yellow and this helps the text stand out as it is bright and vibrant. The colour yellow has connotations to danger and importance so that indicates that the gossip is important.
 
3) How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.)

They use Victoria Beckham who was apart of the spice girls so older audiences will recognize her and be interested.
They use paparazzi shots to give the illusion that its insider gossip and creates interest.
 The pact shot at the bottom right creates interest as women are stereotypically depicted to like shopping

4) What differences can you find between the use of design and typography between Tatler and Heat? List at 
least three differences and explain the effect on audiences.

Tatler uses more Serif to give it a more posh feeling 

 Heat uses more Sans to make it pop out as it is on gossip and celebrity news

Heat uses more vibrant colours to it can also stand out


Media Representations

1) What type of celebrities appear on the front cover of Heat? List them here. 
Victoria Beckham, Prince Harry, Meghan Markle, Liam, Cheryl, 

2) How are celebrities represented in Heat? (Positively? Negatively? Reinforcing or challenging stereotypes?)

Celebrities are represented negatively as it is critiquing Liam and Prince Harry along with Meghan Markle . Also makes them seem untrusting. They are making Liam seem like the person in the fault. They are also questioning the Royal family to make them seem as they aren't intelligent. 

3) How are women represented on the cover of Heat? Think about both images and cover lines here.
Women are represented positively and negatively. Cheryl is seen positively but Victoria is seen negatively. 

4) How do Heat and Tatler represent social class? What different social classes can you find in the features and celebrities on the cover? (E.g. middle/upper class / working class)
 Heat uses celebrities to appeal to people on Low brow and this refers to working class to middle class people and Tatler uses fashion and the posh garden to appeal to high brow and this refers to upper-middle class and higher class people.


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