Advertising assessment learner response: blog tasks

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

www: excellent subject knowledge throughout
EBI: What specific intertextuality references convey the key message about the product

22/32 and a grade 6
 
2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 2/2
Q2: 5/12
Q3: 5/6
Q4: 10/12


3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 

A strong focus on the colour scheme
Speaking about the post war context
reinforcing on some values and beliefs

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.

Subverts stereotypes in key scenes: Kanya King, CEO of MOBO, presented as powerful black
woman in open-plan office behind a MacBook with mise-en-scene emphasising her power
and authority

Reinforces stereotypes about black people only being successful in an athletic setting.  

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.

Could have mentioned the slogan: ‘why choose cotton when you can have silk’. to link to the richness and quality of the chocolate 

Could have mentioned Todorov's theory about the equilibrium and new equilibrium to link to the narrative and how the advert is laid out.

Could have mentioned the actual film that was being referenced, Breakfast at Tiffany's. Also the music track during the advert was also intertextuality as it was the same music track that Moon River uses which is another movie that Audrey Hepburn acted in.
 



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