The Times Case Study - Audience and Industries

Audience

1) What are the main audience demographics for The Times newspaper? Add as much detail as you can.

They are typically middle aged around 40+ and they also have a higher level of education and therefore they have a higher income. They are also in the classes AB maybe some of them are in C1 but they are almost trying to look higher class. They are also predominantly white British with a following of Christianity and supporting conservatives.  

2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment?

There is only one big image and it is littered with text, this shows that they are a broadsheet and cover hard news. This shows that the audience would prefer to read hard news. Also the fact that it uses more advanced language and terminology in the text shows that the audience have a higher level of education and so they are typically drawn towards hard and serious news.

3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the design and news stories in the CSP pages we have studied?  

This is reflected through the crescent on the top of the front cover. This is because the crescent represents a sense of nobility and status which the older generations of people would be able to relate to as they have been with 'The Times' throughout and witnessed their longevity. One of the headlines include the word "law" and this reflects them as they normally tend to include themselves with the political part of Britain.

4) What are the main audience pleasures offered by the Times? Use Blumler & Katz Uses and Gratifications theory.

The main one is SURVEILLENCE as it is a newspaper that covers hard news and talks about the current situations of the world and especially Britain. It also offers diversion as people may enjoy the drama they see from the scandal.

5) Why might a reader enjoy this CSP edition of the Times? Use Blumler & Katz Uses and Gratifications theory categories and write as detailed an analysis as you can.

Readers may enjoy this CSP edition as if offers diversion and or entertainment. People of higher middle classes like C1 social status' may enjoy the gossip and drama about the scandal if it didn't affect them at all or somebody they know. 

Industries

1) Who owns the Times? Write the name of the company AND the billionaire who owns the company.

Rupert Murdoch owns the company NEWS CORP.

2) What was the The Times's circulation in 2019? How many papers did the Times used to sell back in the 1990s? You can find all of these statistics in the blogpost above.

The 2019 circulation was 376,000 and back in 1990 it was 800,000.

3) How has the Times reacted to the decline in print sales and the growth of the internet? Watch the two videos above for more on this.

They moved towards a multi platform landscape. This means that they are accessible form your phone and computer but the had the news locked behind a pay wall proving that they are still catered towards a higher class. 

4) What does IPSO stand for and what is IPSO's job?

Independent Press Standards Organisation
  • Regulate 1500 print and 1100 online titles.
  • Listen to complaints about press behaviour.
  • Help with unwanted press attention.
  • Advise publication editors .
  • Provide information to the public.
  • Provide a journalist whistleblowing hotline.

5) Why do some people want stronger regulation of British newspapers? Look at the information above on newspaper regulation to find out more on this.

Because some people argue that IPSO cannot be trusted and that statutory regulation should be introduced instead

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