Language and Representation : Daily Mirror case study

 Language


1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP):

Masthead: The title, name of the paper 
Pug: line that catches the readers eye
Splash Head: the lead story 
Slogan: the ethos of the paper 
Dateline: date of publish 
Byline: give the name of the writer 
Standfirst: introductory paragraph usually in bold 

2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about.

Eddie Eagle                                                                                                           
It is about a post office scandal where fujitus's  computers were calculating the wrong amounts of money 

3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers?

"exclusive: post office scandal". You will only be able to see information about this on this specific paper. This makes the reader more intrigued to buy the paper and gets the audience curious about what has happened.

"Post office horizon " "scandal: guilty firm". This makes the reader believe that the post office is fully at fault and that they should be held accountable 

4) Why is the choice of news stories, content and page design on the Mirror CSP front page typical of a tabloid newspaper?

Because tabloid papers always contain many images and leaves space for less text. It is also smaller so the text will have to be in a smaller font and size. It pulls in the audience due to its pictures that offer diversion as well as surveillance. It makes it so that it isn't just a paper for information that people can get board from so easily. 

5) What is the balance on the Daily Mirror front page between images, headlines and text?

Majority of the front cover are images and are there for diversion. This offers audience pleasures. The text offers surveillance and the exaggerated text makes the audience want to buy the paper.  

Representations

1) What political party does the Daily Mirror support? Is there any evidence to support this in the CSP pages we have studied?

The daily mirror supports the Labour party and are left wing, evidence in the CSP is the "tories" this advocates for the labour party. as it almost mock the conservatives. It also blocks off the labour figures from the scandal to make it seem like they had nothing to do with it.

2) How does the Daily Mirror represent the Post Office in the CSP pages? Why do you think they present them in this way?

The daily mirror represents the Post office as guilty and as sinister. it gives us a reason to hate and be angry at them. It portrays them to be fully at fault and represents the post office and Fujitsu with a face so it becomes easier to hate are blame them. 

3) How is Fujitsu represented in the Daily Mirror CSP pages? Look particularly at the use of images on the front cover and the section on Fujitsu on the inside page. Give detailed answers with evidence from the CSP pages.

They are also represented as people to hate and are linked to the conservative party as the Daily Mirror wants to link the conservative party to bad things. They are also represented with a face that makes them more hateable and dislikeable. It uses a picture of Simon Blagden who was the former CEO of fujitsu. His smug expression makes his seem more hateable

4) How are the Conservative Party represented in the Daily Mirror? Again, provide evidence from the CSP pages to support your answers.

The conservative part is represented as the bad people and make them have links to the scandal to give them a worsened name and to make the labour party seem better. It also calls them "Tories" which is a name given to the conservatives to almost belittle them. 

5) Read the main articles on the inside pages. How are different people, groups and organisations represented in the Daily Mirror? Does this reinforce or subvert the stereotypes we usually see in the media?

CEO's are seen as smug and greedy  and people seem like innocent victims who are now affected by this scandal for life 





Comments

Post a Comment

Popular posts from this blog

Introduction to Music Video

  1) What are the key conventions of music video? Fast pace, sometimes contains a sort of narrative, visual effects, intertextuality, camera work and editing  2) What is intertextuality? Intertextuality is when one media text or product references another media text or product  3) When did music videos first become a major part of the music industry? 1980-1990 4) What launched in 1981, and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 as a platform for music videos and the first music channel on television. In the 1980s and 1990s, big budgets were spent on producing innovative and creative music. The music videos were like mini-films  5) How are music videos distributed and watched in the digital age? Some increasingly promoted through convergence on social media to maximise profits for the record companies. Also, many people now  watch the music videos on Youtube and this is accessible from ...
Read more

Industries: Ownership and Control

1) What is a  conglomerate  in the media industry? Conglomerates are the big media companies  2) What is a  subsidiary ? Subsidiary are the smaller media companies that are brought 3) What are the benefits for media companies of  vertical integration ? The benefits of vertical integration are that the company has full ownership over all the processes for producing the media content. This makes it so that the company makes more profit. 4) What are the benefits for media companies of  horizontal integration ? The benefits of horizontal integration are that the company makes more money as they have brought the other company so they have two streams of income. It also eliminates the competition between the companies as they both now make income for the same company. In addition, if one company fails they have the other one to still make money. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their pr...
Read more

BLACKPINK - How You Like That

  Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? BLACKPINK Fans are known as 'Blinks'  -  largely teenage girls and young women - The audience are  in the Philippines and Indonesia as well as western countries such as the UK and USA. - interested in different cultures  2) What audience pleasures are offered by the music video for How You Like That? - diversion: fast-paced editing can be fun, and the scenes  are unique and interesting - personal identity: blinks can identify with the culture and language as it's both Korean and English - personal relationships: can build relationships with the band members and can connect to the members through the different languages   - surveillance: audience can learn the Korean language, also some scenes they are wearing cultural clothing so  a udi ence members can learn about their culture  3) Pick out three particular sh...
Read more