OSP: Language and Representation Blog Tasks

Language

1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. 

Website conventions:                                                          Social media conventions 
-logo/brand identity                                                            -logo/brand identity
-navigation menus                                                              -Bio(personal details and information)
-central image                                                                     -profile image/picture
-multimedia features (pictures and videos)                        -background image
-social media links/ integrations                                        -images and videos
                                                                                            -online engagement and audience interactions 

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

Marcus Rashford's website and social media promote his brand as the website has a book club section which is meant to help young children, mainly boys, to read and two of the books featured are Rashford's own books. This is self promotion. On the website there is also a political campaign which shows off Rashford's message and his positive impact. Rashford also promotes his books on social media like twitter/X. On his main account, not the brand account, he retweets things like the campaigns' and this further pushes promotions on them and encourages audiences to interact with it. 

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

The website has a homepage link which and a standard menu which has all the family members names which promotes the family brand. The bio on the website has self promotion and promotes her other brands. Her social media pages has links to her other bran accounts and she posts and tweets about her other products like her make up brand. This is self promotion.

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

The narrative of his childhood upbringings of working class to give off a sense of understanding. He himself is from a lower class and so his campaigns come from a true place in his heart and are authentic in a way. It connotes that he isn't doing this work for fame but rather for the better of others. This creates a positive overlook on his brand as there is no ill will or selfish factor seen, It all seems pure with no bad intentions. 

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

Their website and social media mention their other brands, She uses her Instagram and Twitter posts promote her make up brand as well as her clothing brand. She posts pictures of herself using her make up and therefor promotes it. It creates an expectation for women to look a certain way and so for them to live up to the expectations they may think they have to purchase the make up. These expectations fabricated by her promotes her beauty products. Her background image on Instagram promotes the TV show 'The Kardashians' as he uses the image of the name with the site 'hulu' on top. Hulu is a streaming site and has the show on it. She is promoting both her show and the streaming site used.

Representations

1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media?

Uses a low angle shot to give off a sense of confidence, he also wears a suit which reinforces this. The smart attire implies that he holds a significant impact on what he is campaigning. Also the serious face has has on create a deeper sense of the impact he has a makes it seem like he is very important 

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his 
page on the FareShare campaign website may help with this question.

On his website it has his political campaign and this creates a positive image because he his trying to make a change for the better. Also the book club page gives his a positive representation because it shows that he cares about children and shows that he wants them to learn how to read. On the FareShare website it shows his working in a food bank and this shows that he will go out of his way to ensure children can get their free school meals this shows that he cares deeply about this and gives his a positive look.

3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

Most of the time men are seen as not emotional and don't care much about others not close to them, however Rashford is working hard to give a better living for children he has never met before and he cares deeply about them. As a footballer people often say that they are overly wealthy and never had to work that hard in anything but football but Rashford is wearing a Hi-Viz jacket and shows that he is hard worker and that he put all of the wealth being him.  

4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

That they are almost dethatched from society as all the website is, is selling clothes that they have already worn for absurd prices. celebrities are hard working and had to try a lot to get to where they are now, Kim Kardashians Instagram is full of self promotion which shows that they are constantly pushing to get even more popular.

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence?

That females are meant to look a certain way and that must look presentable. Also that women have to wear make-up. Also that women like to shop, her website is revolved around shopping for clothes, make-up and accessories, their website is targeted at women 

Comments

Post a Comment

Popular posts from this blog

Doctor Who camerawork

 Camera shots: The Establishing shot/Wide shot at 0.52 successfully shows us the full room the old lady was in and shows us that we are in the 1960s. This shot was used to give us a perspective of what era we were in, as the furnishing and the candles are not something you would typically see in the 1980s to the 2000s. Also, this shows us the settings the others are in through the computer, with the blue and black colours showing us that it could be some sort of sci-fi show. The close-up shots from 1.10 to 1.20  establish that all the characters seem focused and determined. This emphasises the importance of what is going on, as we see close-ups of all of the characters' facial expressions. This communicates the intensity of the rest of the clip and implies to us that the whole show is going to be intense.   The over-the-shoulder shot at 3.19 portrays that this idea or plan they had is taking place. This shot is impactful on the audience because it shows us that this myste...
Read more

His Dark Materials: Language and Representation

  Language and close-textual analysis 1) Write an analysis of the episode - using  your notes from the screening in class .  Make specific, detailed reference to moments in the text using media terminology (e.g. media language - camera shots and movement, editing, diegetic/non-diegetic sound, mise-en-scene etc.) Camerawork, editing and sound:  To start off the episode they utilise epic non diegetic music (meaning the characters can't hear the music) to set the atmosphere for the rest of the opening scene and the rest of the episode. They also use an establishing shot of the "city in the sky" in order to hook the audience and communicate that it will have heavy fantasy themes. When ever they show us Mrs Coulter they almost always show her on a low angle shot because it makes her seem more powerful and portrays her as a strong and important villain. Before the chase scene, when Lyra peaks her head out to see what the sound was, there was a raise in tension using action...
Read more

Introduction to Advertising and Marketing

Image
  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Key conventions that you can find are: - The product image and colour scheme. The colours of the rainbow are immediately recognisable and connotes to the audience that each skittles have different flavours.  - The slogan. The phrase 'Taste the rainbow' is recognisable snice they have have built us their product and brand and lets the target audience know about how the flavours remind you of the rainbow. Rainbows have connotations to happiness so reminding the audience that the sweets taste like the rainbow indirectly claims that skittles will make you happy. - The USP (Unique Selling Point). No other product claim or use the image of a rainbow. Also they have made the rainbow in the b...
Read more