AshanGCSEmediablog

Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.  Website conventions:                                                           Social media conventions  -logo/brand identity                                                            -logo/brand identity -navigation menus                                                              -Bio(personal details and information) -central image...

  Read  this article in The Week magazine on the rise of social media influencers  and answer the following questions:   1) What years did YouTube, Twitter and Instagram launch? YouTube was launched in 2005 Twitter was launched in 2006 Instagram was launched in 2010 2) What is the definition of an influencer? A person who has acquired and gained a significant online following an presence. They can influence people to do certain things through advertisements   3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian has 221 million followers on Instagram, and graduated from reality TV- a carefully crafted version of a real life  4) How big is the influencer industry according to the article? By the end of 2019 the influencer marketing industry was worth around $8bn a year. It was predicted that it would grow to around $15bn global...