Introduction to OSP: Influencers blog tasks

 


1) What years did YouTube, Twitter and Instagram launch?

YouTube was launched in 2005
Twitter was launched in 2006
Instagram was launched in 2010

2) What is the definition of an influencer?

A person who has acquired and gained a significant online following an presence. They can influence people to do certain things through advertisements  

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

Kim Kardashian has 221 million followers on Instagram, and graduated from reality TV- a carefully crafted version of a real life 

4) How big is the influencer industry according to the article?

By the end of 2019 the influencer marketing industry was worth around $8bn a year. It was predicted that it would grow to around $15bn globally by the end of 2022.

5) What are the problems associated with being an influencer?

The spend countless hours preparing for photoshoots, editing photos, thinking of ideas, captions, hashtags and more. Clients can make them redo photos and or videos till it is almost perfect and up to the unreal expectation. There is also constant pressure to grow and get a larger fanbase so later on other clients can use that fame to promote their products. 

6) Why is it suggested that audiences actually like being sold products by influencers?

As they would like to have a product that their favourite influencer has promoted or made due to personal relationships, it may make it feel they have a piece of their favourite influencer with them. 

7) What representation of beauty is often found on Instagram or other influencer sites?

Beauty has been portrayed as having to be slim, fair toned, young with flawless skin and high cheekbones.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?


In my opinion influencer have a negative influence and impact on society as the make us look up to unrealistic expectations and on top of this most of them lie a lot for self interest and gain. This means that they can get more money and become richer themselves. If they gain a bigger following the platform will pay them and more and more companies would want to do a collaboration with them and would want them to promote their product to their massive fanbase. 

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