AshanGCSEmediablog

1) Advertising and Marketing: Key conventions 2) Gender stereotypes in advertising  3) Advertising CSP 1: OMO print advert  4) Advertising CSP 2: Audrey Hepburn Galaxy advert 5) Media assessment 2 learner response 6) Advertising CSP 3: Represent NHS Blood campaign 

 Feedback 25 marks, grade 6 WWW This is a really strong assessment , well done! It's great to see the level of detail in your extended answers. EBI Look over the terminology questions to make sure you don't miss out on 'easy' marks in future exams. Keep an eye on written English: spelling, capital letters, etc  Marks : Q1: 0/1 Q2: 1/1 Q3: 6/8 Q4: 1/2 Q5: 2/2 Q6: 15/20 Question 3 preferred reading- women are strong, patriotic and should join the war effort. oppositional reading- women are expected to have  perfect make up and hair also they have to be masculine or look like men to join. Question 4 vertical integration -   Vertical integration is when one conglomerate owns different companies in the same chain of production. E.G Disney owns film studios, CGI specialists, film distributors and TV channels such as the Disney Channel. This gives Disney the chance to make money at every stage of production. Complete ownership = more profit. 20-mark essay - question 6 ...

1) What is an advertising campaign? An advertising campaign is a series of adverts that have a similar theme or message 2) What is the objective of the NHS Represent campaign?  To convince young black and Asian people to donate blood because there is a lack of their blood type and if some needs that specific blood they will die since there isn't enough. 3) What does this advert want people to do once they've seen it (the 'call to action')?  They want people to donate some of their blood 4) Why is the advert called 'Represent'?    The advert is called 'represent' because they want the under-represented people (ethnic minority groups and black and Asian people) to donate their blood. They are under-represented is this field and they want them to stand out more.  5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names ...