Demographics and Psychographics
1) What information do media companies use to create a demographic profile of their audience? They use Age, Gender, Education, Social class, Race/ethnicity, Job/profession/earnings, Home (city/village/countryside) 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? They use audience profiling and no just demographics because they don't get enough information they also need information like their interests 3) What are the seven different Pychographic groups? The Aspirer, The Explorer The, Reformer, The Mainstreamer, The Succeeder, The Struggler, The Resigned 4) Write a brief summary of what each Psychographic group is seeking or motivated by. Aspirer: Seeking status Explorer: seek discovery Reformer: seek enlightenment Mainstreamer: seek security Succeeder: seek control Struggler: seek escape Resigned: seek to survive 5) What psyc...