Demographics and Psychographics

 1) What information do media companies use to create a demographic profile of their audience?
They use Age, Gender, Education, Social class, Race/ethnicity, Job/profession/earnings, Home (city/village/countryside)


2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?
They use audience profiling and no just demographics because they don't get enough information they also need information like their interests  

3) What are the seven different Pychographic groups? 
The Aspirer, The Explorer The, Reformer, The Mainstreamer, The Succeeder, The Struggler, The Resigned 


4) Write a brief summary of what each Psychographic group is seeking or motivated by.
Aspirer: Seeking status 
Explorer: seek discovery 
Reformer: seek enlightenment
Mainstreamer: seek security
Succeeder: seek control
Struggler: seek escape 
Resigned: seek to survive   


5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 
I may be an explorer because I love going through new experiences and I find discovery exciting.
I may also be a reformer because I like to improve myself if I can. I am a bit materialistic. I seek o be he best I can out of school and in school

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