Blog Tasks: Daily Mirror - Audience and Industries

 Audience


1) What is the Daily Mirror's audience? List the key statistics here.

Their audience are typically aged 65 plus and are C1 C2 DE social class. They are likely to be the struggler as they seek escape through diversion. 

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

Because it offers diversion as the images often portray the news in an informal way and they offer surveillance due to the news. This appeals to the audience as it is cheaper and up to date and allow it to be classified as a tabloid. 

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

Images offer diversion 
Text and image offer surveillance
images of victim offer personal identity and relationship  


4) Why are print newspapers generally read by older audiences?

As they want to stick to their older traditions and they may have built a routine to purchase the daily paper and so they are unwilling to change to digital. 

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.

It uses words like "scandal" and uses more informal language to appeal and relate to the audience. It also uses images as they allow a visual representation of what is happening. This further appeals to the audience as they are of lower classes.

Industries

1) What company owns the Daily Mirror and why are they struggling? 

REACH owns the Daily Mirror and they are struggling because everything is accessible digitally and people do not want to pay for the daily paper as they can get it for free on their phone or computer 

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  

Alison Philips was the editor and she exposed Boris Johnson of having parties when he shouldnt have 

3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?

Their circulation used to be about 3 million and now is only 200 thousand daily

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

They created their own website so that people can have their news for free rather than having to pay daily.

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

Immediacy, they create papers daily to keep up to date
Familiarity, they give news that is specific to Britain and news that involves them
Amplitude produces news that affects the majority of their target audience 
Frequency they daily papers post on different news stories 
Unambiguity for example the post office scandal got simplified to make it easier to understand and read 


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