Arctic Monkeys - I Bet You Look Good On The Dancefloor

 Audience

1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

demographics:

- teenage boys 

- school  kids 

- people in Sheffield, white 

psychographics: 

- people who are interested in joining a band 

- people who enjoy their genre 

They got into a band since they were all friends from school and formed in 2002

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

diversion: like seeing a love performance and can be fun to sing along to 

personal identity: people who are also in a band with their friends. people who are performers 

personal relationships: can form bonds with them as they are authentic artists and have a real passion for music so they can form relationships. Their songs are also personal so the audience can relate to it.

surveillance: people can learn to play the instruments and sing like them

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?
 
- music video is sent in the 80s TV studio so their audience will feel a sense of nostalgia which can help with diversion and escapism

- the close ups on the instruments and the mic to make the Arctic Monkeys seem authentic and allows the audience to appreciate the music more and they will enjoy it more as they care about the quality of the music 

- when thy all are in onw frame as the fans can see all their favourite band members in one frame and allows them to form relationships with all of them also it emphasises on how they all knew each other from school and so it makes an impactful message to the fans 

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

Arctic Monkeys' music was shared on Peer 2 Peer (P2P) sites amongst fans and non fans which allowed their music to be heard by a wider audience, growing their fan base. The fans also made online communities to share information about the Arctic Monkeys and giving them more hype. 

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

The fans are positioned to respond to the band positively as their music is original and authentic. The Arctic Monkeys want their fandom to feel nostalgic while watching the music video so it gives them a sense of authenticity.

Industries

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

They handed out free records of their music, and fans shared this music with others online, growing their fan base. They achieved success when fans created a MySpace page for them and uploaded their music on it. Also, they signed to Domino Records. They didn't sign to any major label but recorded their own music before signing to an independent record label, Domino Records. They built up their fan base by using MySpace 

 
2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

As it grew out their audience since fans would use P2P to share info and songs related to them. With MySpace, it created technological convergence, allowing their page to be accessible from all devices. 

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

The Arctic Monkeys were formed naturally as they were all originally friends so this adds to the authenticity of their music; however BLACKPINK formed from YG Entertainment, meaning that they are more about the money than the actual quality of the music.

4) Who is Arctic Monkeys record label, and how many copies did they sell of their debut album? Why did they choose an independent record label?

Domino Records, and they sold over 350,000 copies in the first week. They chose an independent record label as is wouldn't limit the amount of creative control they had compared to if they had chosen an independent record label.

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

Both because it allows them to contact other artists for collaborations, and allows them to market their music with no additional fees, however, with the ability to market and produce music by themselves, some artists may not feel the need to sign to record companies therefore hindering some companies success.