AshanGCSEmediablog

1) What   key conventions   of TV advertising can you find in the Galaxy advert? you can find: -sound/music -close up shot of the product -narrative 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The slogan "Why have cotton when you can have silk" refers to their chocolate as a delicacy. Silk has better quality than cotton and is also smother so this shows that Galaxy's chocolate is smooth and has better quality than other chocolate. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?   Audrey Hepburn was a huge Hollywood actress who died in 1993 at the age of 63. They used Audrey Hepburn because the advert was set on a luxurious Italian Riviera and this was a nod to one of her hit film called Roman Holiday. This creates nostalgic feeling towards the older audience. 4) What is intertextuality?  Intertextuality is when one me...

1) What year was the advert produced?                                                                                                                                       The OMO advert was produced in 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.                                                      In most adverts in the 1950s women were represented as relian...

1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. Women have been portrayed as reliant on men, as the one who provides food and they have been sexualised or objectified. In the journey advert you can see that the woman is in the passenger seat this implies that she is a bad driver and is less intelligent as she may not know how to drive a car. Also, the man is paying for the ticket which shows that she is reliant on the man as the breadmaker. 4) What stereotypes of women can you find in the ...

  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Key conventions that you can find are: - The product image and colour scheme. The colours of the rainbow are immediately recognisable and connotes to the audience that each skittles have different flavours.  - The slogan. The phrase 'Taste the rainbow' is recognisable snice they have have built us their product and brand and lets the target audience know about how the flavours remind you of the rainbow. Rainbows have connotations to happiness so reminding the audience that the sweets taste like the rainbow indirectly claims that skittles will make you happy. - The USP (Unique Selling Point). No other product claim or use the image of a rainbow. Also they have made the rainbow in the b...